Into the Breach (ITB) has forged an exciting collaboration with Shikenso Analytics, granting the Britishesports organization access to an AI-powered platform for optimizing performance across streamingand social media channels. This partnership equips ITB with the tools to measure, benchmark, andenhance partner performance, empowering data-driven decisions that drive growth and success. Byleveraging these advanced tools and insights, ITB aims to cultivate highly professional partnerships andsolidify their position in the esports industry. Notably, ITB recently achieved a groundbreakingmilestone as the first majority UK roster to qualify for a CS:GO Major, delivering an outstandingperformance at the BLAST.tv Paris Major.

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Jack Curtis, Head of Business Development of Into the Breach:

"As the esports industry shifts furthertoward data driven marketing, it’s important that brands keep up - this is precisely why we’re delightedto have partnered with Shikenso Analytics. Shikenso will allow us to build upon our currentpartnerships and aid our acquisition of new clients, while also providing us with detailed insights aboutour fanbase so we can better serve them.”

Arwin Fallah Shirazi, CEO of Shikenso:

“We are thrilled to join forces with Into the Breach in thisexciting partnership. We understand the growing importance of data-driven marketing in the esportsindustry and are happy to provide ITB our platform to optimize their performance, enhancepartnerships, and attract new clients. Together, we will strive to deliver exceptional results and elevateInto the Breach's position in the esports landscape."

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About Shikenso GmbH

Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By usingartificial intelligence, the company enables representatives of the industry to evaluate and control theirinvestments, sponsorships, and marketing activities in a sustainable way and furthermore creates a moretransparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets areanalyzed throughout live-streaming and social media platforms to exploit the full potential of every engagementand boost performance with reliable data.For more information, please visit www.shikenso.com